Basically, in return for some ad space on the report card jackets of the Seminole County, Florida School District, McDonald's has picked up the cost of printing them (a measley $1600). If the kiddies score B's or better, they can bring them in to the restaurant for free Happy Meals.
In today's "child obesity" world, this seems to be very irresponsible of McDonald's. Instead of honoring their commitment to encourage healthier lifestyles, they are apparently just trying find clever ways around it. Not cool Ronald.
Read the full AdAdge article about it here.
