Every once in a while an idea like this comes out of nowhere... much like using the upside down cap (crown) on the bottle in the Budweiser ads. Love it.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.