Every once in a while an idea like this comes out of nowhere... much like using the upside down cap (crown) on the bottle in the Budweiser ads. Love it.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.