November 12, 2007

Guiness - Tipping Point

Check out the most expensive Guiness commercial ever filmed. Featuring a large-scale game of dominoes, this spot is said to represent a "celebration of community". It is rumored to have cost in the ₤10 million range (that's over $21 million US)! Toppled items include: 6,000 dominoes, 10,000 books, 400 tires, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.

The spot (Created by: AMV/BBDO and directed by Nicolai Fuglsig of Sony Bravia 'Balls' fame) was shot on location in the village of Iruya in remote Argentina, with a population of around 1,000 people.

The payoff at the end with the books is kinda clever. I like it a lot... but $21 million???

By the way, that's about $19.6 Million Canadian!!! HA!