Check out the most expensive Guiness commercial ever filmed. Featuring a large-scale game of dominoes, this spot is said to represent a "celebration of community". It is rumored to have cost in the ₤10 million range (that's over $21 million US)! Toppled items include: 6,000 dominoes, 10,000 books, 400 tires, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.
The spot (Created by: AMV/BBDO and directed by Nicolai Fuglsig of Sony Bravia 'Balls' fame) was shot on location in the village of Iruya in remote Argentina, with a population of around 1,000 people.
The payoff at the end with the books is kinda clever. I like it a lot... but $21 million???
By the way, that's about $19.6 Million Canadian!!! HA!
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.