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October 22, 2007
The tail wagging the car
For these ambient Iams ads in Europe, they stuck plastic tails on the rear wipers of cars... Brilliant!
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Rich Gould
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.
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"There is no off position on the genius switch"
- David Letterman
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