September 12, 2007
Effortless
I thought... is he gonna just leave that fridge door open? Of course not...
Apparently, this spot is taking the UK by storm! It is actually a great example of how user generated content CAN work... sort of. Earlier this year, Brylcreem created a its own MySpace profile in support of their new b:Effortless tag. In a little over three months, they had 1,700 friends. The plan was to get MySpacers to post videos of themselves doing tricks "effortlessly" (Brylcreem's tagline) with a chance to win some money and appear in their new ad.
Enter Sam Veale, (who just so happens to be) a somewhat photogenic professional juggler and comedian, and the rest is history. Here's Sam's submission video:
brylcreem2