I have never seen such a crazy amount of innovative and original marketing and PR surrounding a summer movie. Starting with the contest to choose the Springfield USA to host the premiere, to the partnership with 7/11 to changeover some of their stores to Kwik-E-Marts. There's been so many more examples.Here's another one... In their partnership with BK, they have created a site where you can upload a photo of yourself – and with the help of state-of-the-art facial recognition software – create a Simpsons version of yourself. When finished, you can further customize it and even buy coffee mugs or T-shirts with your newly created character on them. Too cool.
Here's some of the TV spots surrounding the promo:
I love how they were able to capture the 'creepiness'of the KING in the Simpsonized version of him.
