Love this evil new Nike spot by W+K Portland. It would be cool to see versions of this for other sports as well (Hockey and Baseball are obvious ones). Figure skating also comes to mind (remember Nancy Carrigan & Tonya Harding).
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.