July 18, 2007


Read this awesome article by Angela Natividad on Adrants about Authenticity in advertising...

Here's an excerpt:
There's all kinds of talk about how we need to be authentic with our users. But authenticity, like its elusive cousin Cool, is apparently still perceived by elbow-rubbing ad-heads to have a formula. Plug in pop music, mash up two big brands (like Ecko and Skechers? COME ON), throw together a CGM contest, and voila: authenticity a la mode.

Authenticity starts with us, and "cool" isn't a stag you can hunt down and drag home. It's like love (or lust?) - you feel it. You know it when you see it. And baby, look around. We are not it.

Read the full article here.