June 14, 2007

Scratch and win car

That's right... not a scratch ticket... a scratch car... otherwise known as The Chevy Captiva "Scratch Car-d". To promote the new Chevy Captiva in the UK, an entire car was coverd with silver latex (the same stuff used on lottery scratch tickets) hiding a special symbol. First person to find the symbol, won the car (It took 14 hours!).

Best part of the whole thing, was the car was parked on a pile of 16,995 pennies (for scratching) which was also – coincidentally – the price of the car (£16,995.00).

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