Proof of Power Required

This is a great ad for one of those super muscle power powders you see in mags like Muscle & Fitness (free plug there for ya Chris). Instead of clipping the coupon with girly-man scissors the traditional way, you have to be able to rip the magazine in half requiring at least 240 lbs. of force. Very neat and original concept!

(Click image for larger view)

From Draft/FCB Chicago