Here's a cool ad from the archives that I just came across that shows great thinking. All they did was show the inside of the sign exposing the bulbs... er... lightsabers.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.