Very smart and simple idea. Polaroid replaced mirrors in shopping malls and business centers with thier instant cameras, to reinforce the brand concept of instant images. Agency: Santa Clara, São Paulo, Brazil
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.