Very smart and simple idea. Polaroid replaced mirrors in shopping malls and business centers with thier instant cameras, to reinforce the brand concept of instant images. Agency: Santa Clara, São Paulo, Brazil
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.