To promote its increased load capacity, JWT of Kuala Lumpur created this simple idea... a box of matches. More than 5 thousand match boxes were distributed to pubs frequented by professionals who used this type of vehicle. Love it.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.