To promote its increased load capacity, JWT of Kuala Lumpur created this simple idea... a box of matches. More than 5 thousand match boxes were distributed to pubs frequented by professionals who used this type of vehicle. Love it.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.