The copy reads, ‘Adopt. You will receive more than you can give.’ The campaign was developed by Ogilvy&Mather for the Indian Association for Promotion of Adoption and Child Welfare.
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.