Eco-marketing

Here's a great Tide ad that emphasizes the new trend in marketing for 2007: "Eco-marketing". Here's a great article from the Financial Times about what we should expect to see in the coming months/years...
Copy reads:

If everyone in New York washed their laundry in cold water for just one day, the energy savings could be 5.7 kwh. - Enough to power every light in the Empire State Building for an entire month.
-- Save loads of energy. Tide Coldwater.