March 12, 2007

David Hawkins to lead Couleur NB

Wow! David is always full of surprises! This is gonna be the talk of the town for the next few weeks!
For Immediate Release

Hawkins to lead Couleur NB

MONCTON – More growth is coming to the Atlantic Canadian communications firm of Colour/Couleur. The agency announced today that longtime communications, marketing and business leader David Hawkins will become the President of Couleur NB.

“Few in Canada know how to help clients get closer to their customers better than David Hawkins,” said Chris Keevill, Colour’s President. “I am thrilled that David will be leading Couleur NB’s thrust to provide top notch counsel and execution to our clients in New Brunswick, Atlantic Canada, nation-wide and beyond.”

Mr. Hawkins replaces Maurice Robichaud, who will be returning to public service in a new role as New Brunswick’s first ever Deputy Minister of Communications and Marketing.

“Building client-centric, high performance communications organizations is what I do and have done for almost 40 years,” said Mr. Hawkins. “Chris Keevill, company founder Steve Parker, and their team have put together a tremendously capable firm here in Atlantic Canada. I very much look forward to making a contribution - to serving our many clients.”

Mr. Hawkins, along with his wife Lorrie, co-founded Hawk Communications in 1978, building it to become one of the region’s leading marketing and communications firms. Following the sale of Hawk in 2001, Mr. Hawkins has been active both professionally and as a volunteer with many different organizations. He is a member of the board of directors of both Office Interiors and EPC (Polycello), as well as serving as a Trustee of Pizza Delight Royalty Income Trust. His community work includes membership on the boards of the Beaverbrook Art Gallery, the Atlantic Cancer Research Institute, Laubach Literacy New Brunswick, as well as co-chair of the School District 2 “Best Sellers” Campaign.

Mr. Keevill paid tribute to Maurice Robichaud for his dedicated service first with CCL and more recently with Colour.

“Maurice has been an integral part of our company for the better part of the last 10 years,” said Mr. Keevill. “We are sorry to see him leave Colour to take on this new position but we’re excited for him at a personal level as he helps Premier Shawn Graham and his team realize their vision of a self-sufficient New Brunswick.”

In addition to Moncton, Colour has offices in Halifax and St. John’s. Through creative persuasion, Colour helps clients get closer to customers in a way that will get noticed, focusing on people and making meaningful connections. Their work has helped to build such brands as Medavie Blue Cross, City of Moncton, Major Drilling, Stewart McKelvey, Canada Millennium Scholarship Foundation, The Home Depot, Lawtons, Alexander Keith’s, Fortis Inc., Dairy Farmers of Canada, Petro Canada, Exxon Mobil Canada, Nova Scotia Tourism, Nova Scotia Community College and Husky.

Congratulations and Good Luck David! Couleur NB is not gonna know what hit them (and that's a good thing)!

Update: See also Maketing Magazine Daily.