January 22, 2007

Before & After

This is one of those genius ads that comes along every once in a while. So simple, so clear... so brilliant! It's for a fitness compant called BodyCoach.net. The copy line reads: For a perfect body.

It's a typical example of the power of a good idea. It wouldn't matter what colours they chose or the fonts they selected, and they knew it. Looks like they scanned the original sketch that came from the brainstorming session. It could have ran 20 years ago, or 20 years from now, and it would still be clever and relevant.