Great stunt for "Ayuda en Accion", a non profit organization against child labour. Children's drawings were placed into several major brand sneakers with the message: "Kids should make drawings, not shoes".
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding, design and online agency, serving world-class clients in New Brunswick, Canada, and around the world. Besides that, he's an off-beat drummer, illustrator, hockey coach and all around Superdad.