By now you should have all seen the new GM "Elevation" ads (by Deutsch) where the cars levitate off the ground (nice metaphor: GM cars rise above, GM is raising their game... well... you get it). What you may not have seen is the neat little viral videos that are also floating around the net as well. Here's one of them:
There are two more you can watch by going here.
My favourite part of it all is the great "flying car conspiracy theory" site that goes with it all.
Hope the campaign works, cuz it's looking like times are tough for the big boys of the car world. On the topic, here's an interesting: Ford and GM to merge?
(...note my trademark CNN use of the question as a headline.)
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.