July 10, 2006

Mentos Geyser Contest

Didn't take long for Mentos to jump on and capitalize on all the publicity they're receiving from the whole Geyser video thing. Apparently, a contest is forthcoming. Diet Coke is still totally in denial. Said a Coke spokesperson: "the craziness with Mentos ... doesn't fit with the brand personality of Diet Coke". Their loss.