For any of you who have been victimized by growing problem of counterfeit Mini Coopers, this video's is for you.
Also check out their website at www.counterfeitmini.com
+++++++++++++++++++++++++++++++++
Once again - awesome work from CP+B in Miami. These people are just great. The stuff they're doing is state-of-the-art.
Here's an article from AdCritic talking about this amazing integrated campaign that cleaned up at the One Show...
"Two days after The One Club's annual advertising gala, the interactive community gathered at Skylight Studios in downtown New York last Friday to honor the best of online, new media and integrated advertising in the 2006 edition of One Show Interactive. Best in Show honors went to Crispin Porter + Bogusky's integrated "Counterfeit" campaign for client MINI. "The campaign had incredible depth, between the Counter Counterfeit Commission DVDs sold on the e-commerce site, the direct marketing ads placed on TV and the fake MINIs placed on show room floors," says Kevin Swanepoel, marketing and interactive director of The One Club. "It was hilarious and immersive, and it touched the consumer via all media. And that's one of the exciting trends I noticed this year—the innovative ways that clients and agencies are reaching their target audiences." New categories like viral & email and online movies joined established categories like websites, banners and brand gaming in this year's competition. Crispin Porter + Bogusky tallied the most pencils overall (nine, including one gold, two silver and six bronze) for its MINI work and campaigns for Burger King, Victoria's Secret and Gap."
Click here for some of the print stuff they did in auto trader magazines for this campaign. They even set up fake auctions on eBay (knowing full well that eBay would shut them down - but would be left with the "invalid item" message. Some great thinking here.
I hate them.
