I gotta say, Apple is probably one of my top Lovemarks. Nothing too innovative about this piece. The real innovation is in the products they've launched over the past 30 years. Even the old G3 still looks futuristic. This spot is a real nice comprehensive collection of those products...
Also on the topic of Apple collections, here's a link to most of their commercials over the past 30 years - all the way back to their famous 1984 Super Bowl ad.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.