April 24, 2006

Fake hands raise pickpocketing awareness

To call attention to pockpocketing, Brussels Airlines resorted to a sort of anti-pickpocketing campaign and placed fake, rubber hands inside un-attended bags. I know what I would do if I found a hand in my bag --- FREAK OUT! But I guess that would have made their point. Don't leave your bags unattended -- unless you want drugs, explosives or fake body parts placed inside! I like this idea a lot. Simple communication that while likely won't reach a lot of people -- the PR generated (and Buzz) certainly will.