Not too long ago, I posted the first video (and song) from the The Chipotle Cultivate Foundation where Willie Nelson covered Coldplay over a wonderful little animated short emphasizing the importance of developing a sustainable food system.
In Chipotle's latest commissioned project; "Abandoned", they speak to the economic hardships family farms face in today's over-industrialized agriculture system.
The film tells a story of three boys that break into an old farmhouse that was clearly abandoned in a hurry. As they explore the house, and even begin to vandalize it, one boy slowly comes to realize that the family that once lived there was not so different from his own.
On the soundtrack, Karen O of the Yeah Yeah Yeahs beautifully covers Willie Nelson's "Mammas Don't Let Your Babies Grow Up to be Cowboys."
After recently watching the eye-opening documentary "Food Inc." and seeing the plight of farmers first hand in my immediate family, this video truly had an impact on me.
Damn.
- Rich Gould
- Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.