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September 04, 2010
The Extreme Rebranding of Baby Carrots
Branding carrots as junk food. Smart.
www.babycarrots.com
More info here
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Rich Gould
Rich Gould is co-founder of Razor Creative, a Moncton based marketing, branding and design agency that was acquired in 2016. Besides that, he's a Superdad, an illustrator, hockey coach, ivory tickler and offbeat drummer.
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"There is no off position on the genius switch"
- David Letterman
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